In much the same way as a smell can bring back a particular memory, music also triggers parts of the brain which evoke emotions.
Attached to some emotions are memories, particularly those referred to as implicit memories, stored in the subconscious.
In other words, music triggers emotions which trigger memories.
This makes music a great trigger for memory.
It's why you hear stories of people coming out of a coma on hearing a favourite piece of music.
It's also why successful advertisers use music to trigger product recall,
in the same way as a signature tune can be used to "call someone in from the kitchen" when their favourite TV soap starts up.
And, of course, if someone hears that tune out of context, the process kicks in and they're reminded of the show.
Or the product.
Now consider, if that music has a hummable melody, then they can take it away with them and recall it all by themselves.
That's the power of music.
A great trigger for product recall.
Need some hummable melodies?
Click Here to check out my Cinephonix catalogue >>
Did You Know? One of my first commissions was for a jingle for a furnishings company on a local radio station. I obviously made it too memorable, because the radio station in question used it to advertise their own in-house jingle-writing service! I learnt from that experience.
Bob Good has around 300 tracks available exclusively on half a dozen libraries, including Cinephonix
in the UK and Music For Productions
in Canada. He prides himself on producing high quality music, always recorded using real instruments.
Bob’s recent library placements include BBC
’s Masterchef, Autumn Watch, The One Show, Absolute Genius with Dick and Dom, James Martin Home Comforts, ITV
's This Morning, Long Lost Family Christmas Reunion, Channel 4
’s A Place In The Sun, Netflix
’s Al Hayba, Discovery
’s British Treasure, American Gold, France 3
's Au Fil De La Durance, Canal Vie
’s Ex Au Defi, Finnish Film
’s Spandex Sapiens and many more.
